Lasse Gustafsson



Lasse Gustafsson
How did you get into the consulting industry?
I was recruited from the world of sports, where I achieved success as a coach. My interest in people, strategies, and game systems led me to accept challenges in similar assignments, but in the business world. Over the past 20 years, I have accumulated a wealth of experience and expertise.
What motivates you?
I draw inspiration from all my assignments and from all the challenges I face. We live in a world that is changing extremely rapidly. The pace of change has never been as high as it is now, and in the future, it will never be as slow as it is now. I am good at understanding what our customers' challenges are and what opportunities we can develop together. I am motivated by being able to quickly familiarize myself with different situations, create a quick overview of the business, and then be able to create value and make a difference - for real. After all these years as a consultant, I know that there are enormous opportunities to achieve new results. My track record shows that most people can achieve much more ambitious goals than they think they can.
What do you bring to Based On People, and why should customers choose you?
Based on People consists of a group of very experienced people with a strong commitment to people and a passion for making a real difference. I am an incredibly dedicated consultant with a unique combination of expertise, a forward-leaning approach, and the power to change. I bring a new dimension to Based on People, where we help companies turn strategy into action. Each customer's situation is unique, but there are often certain similarities and common denominators with other businesses.
Personal - what do you do when you are not working?
When I'm not working, I love spending time with my family. I also like to be active in social contexts and enjoy spending time with friends in my spare time. Every year, I am also responsible for a number of different events related to sports in some way. I really enjoy playing tennis. I never became a tennis pro, but I took up tennis again 25 years ago and play and engage a lot in tennis and all the opportunities that exist around this noble sport. In the winter, I like to go downhill skiing. I listen to a lot of podcasts and have endless Spotify lists with my favorite artists. Then I also like to follow my favorite teams IFK Göteborg and Frölunda Hockey.
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