Inspiration of the Week: Anna Hasselborg

You and your team have achieved every athlete's goal: winning an Olympic Gold medal. How can you (or your team) apply your athletic

You and your team have achieved every athlete's dream: winning an Olympic gold medal. How can you (or you all) connect your athletic training and goal focus to the business world?
For us, it's important to break down the goals, not just into sub-goals, but into goals that focus on different things: state of mind, the process, individual goals, etc. Of course, the result-oriented goal is what guides us in the direction we want to go, but that's not where the focus lies. We know that after breaking down a result-oriented goal into smaller components, we can take a small step towards the goal in our daily work just by focusing on the details. We also have something we call Groundbreaking Goals, something I think many in the business world could use. A groundbreaking goal doesn't have to be measurable (like a result-oriented goal) but still not like a vision, it should simply be groundbreaking.
Another thing I think the business world can learn from sports is our ability to evaluate. We never set a goal that we don't then evaluate. Evaluation is one of the most important parts of goal-focused work, because how else will you know if you think you're on your way to the goal or if you need to change something, or tweak something on the way to the goal?!

You have been employed by the Swedish Curling Federation for some time now. How did that happen and what are the benefits of this? (private life, etc.)
We previously had a similar solution in our club, but since this was a small association with volunteers, with all that it entails, we felt that something had to change. So after the 2018 Olympics, we told the Swedish Olympic Committee that we wanted to continue for another four years (we were actually the youngest team to win an Olympic gold in our sport, so we have many years left) but that in order for life to work, we needed to create financial security for our investment. The thing is that curling is in the borderland where you can earn some money but not much, which means that we are dependent on the scholarship we receive through the Swedish Olympic Committee's top and talent program. As part of that, we cannot run a limited company or trading partnership. In dialogue with the Swedish Curling Federation and the Swedish Olympic Committee, Unionen and the Swedish Agency for Government Employers, we were able to find this solution together. And the solution is that we are employed by the federation and receive all the security that employment entails, but, we are still completely dependent on our profit and sponsorship money. That is, zero kronor into our account in the federation, zero kronor out.
What this makes possible is pension contributions, sick pay and parental leave. Something completely unique in the world of sports! Therefore, now that I gave birth to my daughter this summer, I have been able to take parental leave, which is far from a given for female athletes.

How do you/did you manage to shift from having reached the absolute top to finding new motivators?
A bit on the same track when it comes to goal focus. Result-oriented goals for us are just one part of all the goals we have. The groundbreaking goals are also a big part of our journey. We also talk a lot about seeing our competition as a journey, and if we don't appreciate the journey, no achieved goals will ever compensate for it. We simply want to enjoy ourselves and have fun in what we do. One of our goals is that we want to see how good we can become, and that is a goal that will motivate me no matter how many medals we get. It will be the joy of the sport that will determine whether I feel motivated or not, and I think that is very important in everything you do, that you find joy and enjoyment.


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