You and your team have achieved every athlete's goal: winning Olympic Gold. How can you (you) link your sports training and goal focus to that of the business world?
For us, it is important to break down goals, not just into sub-goals, but into goals that focus on different things; state, process, individual goals, etc. There, performance goals are obviously what guide us in the direction we want to go, but that is not where the focus lies. We know that after breaking down a performance target into smaller components, in our daily work we can move a little bit towards the target just by focusing on the details. We also have something we call Breakthrough Goals, which I think many in business could use. A breakthrough goal doesn't have to be measurable (like a performance target) but still not like a vision, it should be breakthrough simply.
Another thing I think business can learn from sport is our ability to evaluate. We never set a goal that we do not then evaluate. Evaluation is one of the most important parts of goal-oriented work, because how else do you know if you think you are on the way to the goal or if you have to change something, or tweak something on the way to the goal?

You have been employed by the Swedish Curling Federation for some time. How did it happen and what benefits come from this? (privacy etc.)
We previously had a similar solution in our club, but as this was a small association with volunteer forces, what all that means, we felt that something had to change. So after the 2018 Olympics, we told the SOC that we wanted to continue for four more years (we were actually the youngest team to win an Olympic gold medal in our sport, so we have many years to go) but that in order for life to work, we needed to create a financial security for our venture. The thing is, curling is on the borderline where you can make some money but not much, which means that we are dependent on the scholarship we get through the SOC's top and talent program. As part of that, we cannot run a limited company or a trading company. In dialogue with the Swedish Curling Federation and SOK, Unionen and Arbetsgivarföreningen, we were able to find this solution together. And the solution is that we are employed by the federation and get all the security of employment, but we are completely dependent on our profit and sponsorship money. That is, zero kronor in our account in the union, zero kronor out.
What this enables is pension provisions, sick pay and parental leave. Something completely unique in the world of sport! I have therefore now that I gave birth to my daughter this summer been able to take parental leave, which is far from a matter of course for female athletes.

How do you manage to adjust from having reached the absolute top to finding new motivators?
A bit on the same track when it comes to goal focus. Performance goals for us are just one part of all the goals we have. The breakthrough goals are also a big part of our journey. We also talk a lot about seeing our racing as a journey, and if we don't enjoy the journey, any goals achieved will never make up for it. We simply want to enjoy and have fun in what we do. One of our goals is that we want to see how good we can be, and that is a goal that will motivate me no matter how many medals we get. It will be the joy of the sport that will determine whether I feel motivated or not and I think that is very important in everything you do, that you find joy and enjoyment.