This week's inspirers are Frida Olander and Henrik Johansson at Unga Aktiesparare.
Henrik is a Smålander who was recently described as a mixture of Ernst Kirchsteiger and Carl Bildt. He works as CEO of Unga Aktiesparare where he gets the chance every day to drive the organization he loves forward.
Frida is an elite cross-country skier and runner, who swapped architecture for economics studies, and who now works as head of operations at Young Share Savers. She thrives best when she gets to work closely with people, and together with them contribute to the development of both individuals and organizations.

Frida and Henrik, how did you come to be involved in Young Share Savers? How was your interest in shares born?
We both agree that our involvement started during our university studies. I, Henrik, started my involvement when I wanted to find like-minded people to discuss my interests with. Once I got involved, it just got more and more fun and the rest is history as they say. Overall, volunteering has been a very important part of my personal development.
I, Frida, found Young Shareholders when I had moved away from home for my studies and disliked the idea of having to live on borrowed (CSN loan) money. I have always had a drive to harvest my own fruit, and through Unga Aktiesparare I learned that relatively simple means could make my saved money work for me - and grow over time.

Why should you join Young Share Savers and what value do you create for your members?
We are a union that helps our members save and invest smartly. We educate our members through local activities that are spread throughout the country, and we are represented in almost 50 locations from Ystad in the south to Luleå in the north. Our goal is for our members to have the opportunity to learn more about personal finance and how to invest healthily, this creates a financial security that has clear positive effects on the general health of the individual.

Together with Based On People you are now starting a partnership. What does this partnership mean and what do you think your members can get out of it?
We are so excited about this partnership as the majority of our members are at the start of their careers, or maybe even recently started their careers. Our members will be able to benefit from Based on People's expertise in leadership and career, which we hope will stimulate and give confidence to their further development and journey towards new jobs.

Recently, no one has missed the increased interest, especially among young people, in trading shares. TikTok, stock market apps and online forums are attracting record numbers of young investors at a rapid clip. How do you at Young Shareholders view this hype?
We at Young Shareholders think it is very fun that more young people discover, and get an interest in shares and investments. However, we find it problematic that many young people invest without understanding what they are investing in. It's easy to get carried away by what you hear through social media, and many fail to do their own analysis. It is therefore incredibly important to increase their knowledge of personal finance in order to have successful savings. The stock market is not a casino and therefore should not be treated as such. Our goal at Unga Aktiesparare is to educate as many young people as possible so that they can have the opportunity to add value to their everyday lives through their savings!