As editor-in-chief of Veckans Affärer, you quit to become an entrepreneur instead. When you took over as editor-in-chief, you started inviting readers to lunch to get feedback on your content, find new perspectives, and meet new people.
Did you continue with the lunches when you started your own business?
Yes, it actually became the starting point and engine for my entire business! When I started inviting readers to lunch, I quickly discovered that it was completely addictive. What started as one lunch a week soon became a daily lunch with someone I had never met before.
But what is so exciting about having lunch with a stranger?
All my lunches revolved around one and the same question: why do you do what you do? A question that quickly gets you into topics such as passion, driving forces, and meaning. Which created very interesting and deep conversations that gave me - and hopefully the person I had lunch with! - a lot of energy. In addition, these lunches also turned out to lead to commercial assignments where I could help create different types of content, such as articles, podcasts, seminars, and consulting services.
What have been your most important insights after your more than 1000 lunches?
That the art of building a successful business - and a more fun life! - simply put, is about making yourself available for things to happen. Basically, the trick is to build a structure that enables just that. And in my case, it was through a daily lunch.
What will be your next project?
Now I have, in a way, put wheels on my lunches. For a year now, I have been living full-time in a Campervan and rolling around in Sweden and Europe. I no longer offer lunch every day, but the basic principle is the same: To visit inspiring people and places and dare to trust that it in turn leads to interesting things!