How have you and your business managed to keep delivery times punctually to so many people on December 24th every year?
It requires good planning and good cooperation. We work together in Santa's workshop. Everyone is involved and equally important. We have fun together. One of our most important KPIs is the number of laughs per hour. We also have good cooperation with our logistics partners around the world. I would also like to highlight perhaps the most important thing of all, our fantastic leader; Mrs. Claus. It is she who makes all this possible. Mrs. Claus lets me and my Elves work independently with great confidence. She really deserves a big gold medal.

You still wear the same red suit, have a long white beard, ride a sleigh, etc. How do you keep yourself updated and contemporary?
Good question. It is the younger Elves in the workshop who keep us older ones "on our toes." They challenge both me and Mrs. Claus every day, and it is very refreshing. It is also important to keep track of all trends so we can manufacture modern and fresh Christmas gifts. We like to mix old traditions, such as my outfit, with high-tech Christmas gifts and an ultra-modern Santa's workshop. Sustainability and the environment are also important. The sleigh and reindeer guarantee a 100% fossil-free delivery.

Given the "pandemic situation", how are you managing deliveries this year? You can't exactly work from home.
Here, an old tradition comes in handy. We will use the old proven way of delivering through the chimney. Then we keep a safe distance. Ho ho ho..
Merry Christmas & Happy New Year!