Emil – how did the thoughts about Reparell start?
I have a background in the IT industry where the focus is always on "developing, streamlining and making things better". The textile industry, on the other hand, is enormously conservative and, in the long term, directly unintelligent. The focus is on the lowest price, which means that production has moved to extreme low-cost countries, the raw materials are often heavily environmentally damaging, and as much as up to 30% of everything produced is thrown away. This is not sustainable and directly unintelligent. At the same time, our oceans are being polluted by various types of plastic waste. Something that can actually be used as raw materials for, among other things, the textile industry. And then I saw lots of opportunities!
What is Wear Ocean Waste?
Basically, it is a model where "the good cause becomes a business model". We make it possible for companies and organizations to concretely show that it is possible to take environmental and sustainability responsibility through profile clothing made from recycled plastic waste from the oceans. "Wear Ocean Waste" communicates that "we take responsibility for clean oceans and a sustainable world - that is more important than the absolute lowest price"!
Where do you want to go with Reparell?
This may sound strange, but I hope that many people copy our business idea. Because if many do, then we can clean the oceans. No one can do everything, but everyone can do something. And at least choose the least bad ways of doing things. I am driven by developing and making things better in an intelligent way; Wear Ocean Waste is one such way!