Lotta, was the role and job as it was presented to you and how did you experience the recruitment process? Do you have any tips for our network on how to make an industry change like yours?

Both Based On People and the recruiting CEO were very clear about what the expectation was and what my new assignment contained. The recruitment process was very professional and we had very good communication throughout the process, then to my great joy I have been able to work much more than I thought with development, innovation and improvement and efficiency work, which I am passionate about. It is clear that it is a challenge to completely change industries, but it is also very exciting and I have had good support from my colleagues and my boss. I was prepared to "be new at the job" again and was open about needing my colleagues' help and that I valued their knowledge. I like to learn new things and that makes it easier to change industries and I think you should dare to throw yourself outside your comfort box as well, that's how you develop.

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You have also gone from an Operation responsibility to also being responsible for HR, how did that happen?

I have studied HR and leadership at the university and have also previously worked with leadership development and skills supply in various ways. When Origo Group grew and needed an HR function, it became natural for me to take that responsibility in parallel with my role as COO. It is very fun with the variation in the two roles and to be able to work with skills supply and development for our employees and leaders, I believe that if you really invest in these areas, you create greater commitment and joy within the company.

What type of surveys are your customers requesting right now and are there any general results that come out of these surveys?

In turbulent times and as now a fast-moving world, we see that our customers are extra careful to follow up on the customer experience. There is tougher competition for customer loyalty and it is not enough to have fairly satisfied customers, but you want very satisfied customers for them to stay and recommend to others. Employee surveys and brand surveys are also important for our customers now.

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