We at Based On People are proud of yet another strategically important recruitment when Finn Wikander now starts his journey as Global Chief Product Officer at Pricer.

We would like to thank everyone involved, but especially Magnus Larsson for a fantastic collaboration.

We wish Finn and the whole team at Pricer the best of luck!

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Pricer in brief!

We help retailers all over the world to solve some central challenges in the store, such as meeting the new demands of "New Retail", improving business operations and facilitating the management of all tasks in the store.

We are a catalyst for the digitalization of retail by creating technical solutions and services that are easy to use, apply and scale, which makes our customers successful in a fully digitalized and connected world.

Our ESLs are designed and developed in Sweden by some of the world's best engineers. We examine every detail of the product to achieve the highest possible quality. For three decades, our ideas, our technology and our employees have changed how retailers work and have transformed an entire industry.

Pricer is today the only supplier of ESL that works with the reliable and scalable optical-wireless communication technology. This means that our labels consume significantly less energy than other communication systems, while still having fast and reliable performance and market-leading battery life.

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