Caroline Hjelte is Hööks' new CEO. Caroline grew up with equestrian sports and retail, and she has competed at the national team level in show jumping. She takes over the CEO position after Joachim Höök.
− It feels incredibly inspiring. I am both proud and humbled to have been given the confidence to lead the historic Hööks, says Caroline Hjelte
− Hööks Hästsport is close to my heart. The family has always had horses, and I still have a great personal interest in harness racing, so it is a combination of that interest and developing a great company. Therefore, it now feels very good to have Caroline, who has the strength, experience, drive, and commitment, and who also shares my great equestrian interest, says Karl-Johan Blank, owner of Jula Holding.
Based On People thanks Hööks and Jula AB for a good collaboration and wishes Caroline Hjelte the best of luck in her new role!

Read more here:
Caroline Hjelte becomes the new CEO of Hööks - Market
National team rider Caroline Hjelte takes over the CEO position in the equestrian giant Hööks - Breakit
She is Hööks' new CEO: "Both proud and humble" - Ehandel.se