The world's food supply has a hidden problem.
You'll help solve it.

Food Radar Systems is looking for a Senior Sales & Business Developer to drive global growth for a technology with no direct competition—and a market that is barely aware of its existence yet.

~100 days of international travel per year
B2B Food Technology

The company

Food Radar Systems (FRS) was founded in 2003 as a spin-off from Chalmers Innovation and the SIK Food Research Institute. They make one product: a microwave-based detection system that identifies foreign objects—plastic, rubber, organic material, aluminum foil—moving through industrial food pipelines. Invisible to X-rays. Undetectable by metal detectors. Detected by FRS.

FRS has proven its technology in production environments across several continents, with customers including KraftHeinz and the Hero Group. Its customer base is substantial and includes some of the world’s largest food producers, with multi-unit deployments serving as clear validation of the technology’
. The challenge now is scaling up. Most of the market is still unaware that FRS exists.

• 95% of revenue comes from international markets

The role

This is a senior, independent commercial role. You will have full responsibility for sales in selected markets—primarily outside Europe and the U.S.—and work closely with the CEO and other business development professionals to define strategy, expand into new regions, and help build the commercial infrastructure of a company that is truly taking off.

What you'll do

• Own and manage your own sales pipeline from prospecting to closing
• Determine the best route to market for each region
• Manage agents, distributors, and direct relationships
• Set up proof-of-concept processes with new prospects
• Manage marketing communications — trade shows, LinkedIn, press
• Develop a commercial strategy in collaboration with the CEO

What makes this difficult

• Long sales cycles — sometimes two or more years for new projects
• A technology most buyers have never heard of
• Every installation is custom-made — no off-the-shelf solutions
• You will meet CTOs, food safety and quality directors, and production directors at global food giants
• ~100 travel days per year — with a focus on Asia, the Middle East, and Africa
• Small team — no one carries you; everyone works together

Who we're looking for

An experienced international B2B sales professional with a technical background—someone who has successfully handled complex, consultative sales in industrial or capital equipment sectors and knows how to build trust with senior buyers over time and across cultures.

Experience

• Complex international direct sales — industrial or technical
• Experience in Asia, the Middle East, or Africa is preferred
• Negotiation, contracts, certifications, risk management
• Degree in engineering, automation, chemistry, or a related field

Character

• Self-driven — you find your own way, not just follow it
• Entrepreneurial and "positively impatient"
• Patient enough to see a two-year deal through
• Down-to-earth, unpretentious, a true team player
• Fluency in English is required; Swedish is not required

Interested?

Then apply now!
This assignment is handled exclusively by Based On People.
Contact one of our consultants for a confidential conversation.

Ulf Lindén, Senior Partner · ulf.linden@basedonpeople.se

Per Jerndahl, Senior Partner · per.jerndahl@basedonpeople.se