Would you like to help build AddSecure’s IoT Suite business—from the technical platform to scalable growth in Europe?

AddSecure is accelerating its IoT Suite business and is now seeking a Product Director for the IoT Suite —a commercially driven leader who can bridge the gap between technology and the market, package solutions that address real customer problems, and drive implementation at a genuine pace.

This is a role for someone who thrives in an entrepreneurial phase—where the business case needs to be proven, new customer segments need to be validated, and a scalable growth model needs to be established.

About AddSecure

AddSecure provides secure IoT solutions for mission-critical communications and protects lives and assets through secure and reliable connectivity, with a focus on cybersecurity. With its roots in alarm transmission, the company has systematically expanded its offerings to include broader IoT connectivity, cloud platforms, and data analytics.

At the heart of the IoT Suite offering is a hardware-agnostic platform that connects a wide variety of devices—from refrigerators and freezers to charging stations and substations—within a unified monitoring interface. The offering combines SaaS subscriptions with preconfigured hardware and software for monitoring and alerts.

AddSecure is a private equity-owned company with high growth ambitions and has approximately 1,000 employees, 100–150 of whom are based in Stockholm. The company operates internationally, with its primary markets initially being the Nordic countries, the United Kingdom, and Germany, but its ambition is to expand throughout Europe. The company culture is characterized by a fast pace, short decision-making chains, a high degree of autonomy, and an environment where personal initiative is valued and rewarded.

About the role

As Product Director for the IoT Suite, you will report to the Chief Product Officer and be part of the product management leadership team. You will have personnel responsibility for an initial team of approximately three product managers, with the clear goal of growing the team in line with business growth. You are the commercial driving force behind AddSecure’s IoT Suite business—responsible for transforming a technically robust platform into a commercially successful and scalable operation.

Your assignment

• Define, establish, and communicate the product strategy for the IoT Suite in line with AddSecure's business plan
• Create and manage product roadmaps across all markets and ensure delivery.
• Proactively identify and validate new use cases in collaboration with customers, partners, and sales teams in Europe
• Translate market needs into concrete product packages and go-to-market plans
• Drive customer pilot projects from concept to commercial launch and coordinate all internal and external stakeholders
• Develop and manage strategic partnerships, such as installer networks and technology partners
• Prioritize the product backlog together with R&D based on commercial value and strategic fit
• Support the sales organization in the Nordic countries, the United Kingdom, and Germany with tools, value propositions, and commercial clarity
• Set pricing levels and product positioning, and report on business and product development to the CPO and owners

That's why this is an exciting role

• You’re joining at a crucial stage—with a real mandate to shape the business and build something from the ground up
• An entrepreneurial role in a cutting-edge tech company where the commercial journey is just getting started
• A private equity-owned company with short decision-making chains, a fast-paced environment, and strong owner commitment
• International exposure across multiple markets and customer segments—retail, food & beverage, energy, and real estate
• The opportunity to establish an entire product line and build AddSecure into a recognized IoT player in Europe

Who are you?

We are looking for a commercially driven and entrepreneurial leader who wakes up thinking about how to build the business—not how to manage a product catalog. You combine technical credibility with strong commercial acumen and the ability to bring clarity to an exploratory phase.

You have:

• Documented experience in the IoT industry—preferably in building businesses “on top of” connectivity infrastructure, rather than simply selling subscriptions
• At least 5 years of experience in product management at a technology company
• Documented experience in business development, preferably in building businesses on top of connected infrastructure
• Experience in sales or working closely with sales organizations
• At least 3 years of experience in personnel management
• A proven track record of delivering significant commercial results in a short period of time
• Experience in an international context; exposure to the Nordic countries, the United Kingdom, and/or Germany is a strong asset
• Experience in a PE/VC-backed environment or a scale-up with high performance requirements is a plus
• A college degree, preferably in engineering, computer science, or a related field (Master of Science in Engineering or equivalent)

As a person, you are:

• Ambitious and results-driven—with a genuine desire to achieve commercial success
• Entrepreneurial – a business builder who uses technology as a means to create value
• Pragmatic and “street-smart”—equally adept at navigating detailed owner reporting and rapid market execution
• Proactive and self-motivated—sees opportunities and acts on them without waiting for instructions
• Strong communicator—brings together and motivates diverse stakeholders across functions, cultures, and geographies
• Curious and innovative—sees new applications for existing technology and is driven by the customer’s real-world problems

Location

The position is based in Stockholm and follows a hybrid work model (typically 3–4 days per week in the office). Business travel is required on a regular basis, primarily to visit clients, sales teams, and partners in the Nordic countries, the United Kingdom, and Germany. Fluency in spoken and written Swedish and English is required.

Contact

If you have any questions or would like to learn more, please feel free to contact the consultants in charge:

Per Jerndahl per.jerndahl@basedonpeople.se | 073 022 10 33

Ulf Lindén ulf.linden@basedonpeople.se | 070 720 82 85