Jula is on an unstoppable journey that will see today's revenue double no later than 2030. We are tireless price fighters and offer handy people everything needed for their homes, gardens, and time off, which help them simplify their everyday and lead active and fun lives. Jula operates in several countries and has numerous stores in Sweden, Norway, Poland, and Finland.

The Marketing and Digital Sales Director has a key role within Jula and is responsible for leading a newly created, customer-centric digital sales and marketing organization. This organization has overall responsibility for the customer journey - from first contact to purchase and further loyalty - in all countries where Jula operates. The purpose of the new structure is to create a clearer customer focus and better coordination between functions that directly impact the customer experience.

The organization is led by the Marketing and Digital Sales Director and is divided into four main areas of responsibility/units:

• Marketing and promotion
• CRM, Loyalty and Customer Club
• Customer Service
• Digital Commerce (E-commerce, Web dev., SEO)
  
  

Objective

Thekey objective is to further develop the organization towards a clear commercial focus. The role is about optimizing the entire customer journey - from first interaction to conversion and loyalty - by leveraging customer insights and creating accurate, data-driven and effective communication.
All with the aim of driving sales and strengthening customer relationships.

A central mission is also to take a strategic holistic approach to Jula's digital development.
This means actively driving the digital transformation to ensure that we are at the forefront - both in our industry and in the eyes of the customer.

Areas of responsibility

• With full staff and operational responsibility, lead and develop the work of Digital Sales and Marketing through four direct reports.
• Have overall responsibility for the day-to-day operations and for the efficient and high-quality functioning of the business in all countries and channels.
• Have overall responsibility for driving traffic to our sales channels - We're looking for someone who not only wants to lead, but who is also passionate about creating and implementing strategies that maximize visibility, engagement and conversion across all our sales channels.
• Be responsible for digital sales - including e-commerce and web - with the goal of creating a seamless and optimized customer experience that drives conversion and results.
• Ensure that all marketing communication from Jula AB and the sister companies served is of high quality, consistent and builds brand.
• Drive a clear commercial focus with a strong link to customer insights, data-driven communication and sales targets.
• Act as functional manager also for international team members where relevant.
• Be a driving force in Jula's digital transformation, responsible for taking the organization forward and ensuring that Jula is at the forefront of the digital field.
• Member of the management team of Jula AB

Professional background and experience

• Experienced and knowledgeable marketing and sales manager with relevant skills and experience in modern trade, B2C, possibly also B2B
• Experience in direct-to-consumer businesses
• Experience working with e-commerce
• Driving digital transformation - modern digital marketing - technological development
• Solid leadership experience, used to leading through other leaders
• Experience in change management
• Used to working in a management team 
• Experience from Nordic/international market

This is you as a person

• Confident and experienced leader
• Action-oriented, results-driven and clear leader
• Analytical, structured and planned
• Business minded/business interested with understanding of market presence
• Unpretentious, down-to-earth and trustworthy personality
• A leadership style that creates security
• Familiar with/understanding of family-owned businesses

 Welcome with your application - selection is ongoing!

If you have any questions about the position or would like further information, you are welcome to contact Per Jerndahl at per.jerndahl@basedonpeople.se or text to 0730-22 10 33.