The world's food supply has a hidden problem.
You'll help solve it.

Food Radar Systems is seeking a Senior Sales & Business Developer to drive global growth of a technology with no direct competition — and a market that barely knows it exists yet.

~100 international travel days/year
B2B Food Technology

The company

Food Radar Systems (FRS) was founded in 2003 out of Chalmers Innovation and the SIK Food Research Institute. They make one thing: a microwave-based detection system that identifies foreign objects — plastic, rubber, organic material, aluminium foil — flowing through industrial food pipelines. Invisible to X-ray. Undetectable by metal detectors. Found by FRS.

FRS has proven its technology in production environments across several continents, with customers including KraftHeinz and the Hero Group. Its customer base is substantial and includes some of the world’s largest food producers, with multiple-unit deployments serving as clear validation of the technology
The challenge now is scale. Most of the market still doesn't know FRS exists.

• 95% revenue from international markets

The role

This is a senior, autonomous commercial role. You'll carry full sales responsibility for selected markets — primarily outside Europe and the US — and work closely with the CEO and other BD to define strategy, open new geographies, and help build the commercial infrastructure of a company at genuine take-off stage.

What you'll do

• Own and drive your own pipeline from prospecting to close
• Define the best route to market for each geography
• Manage agents, distributors, and direct relationships
• Set up POC processes with new prospects
• Drive market communications — trade fairs, LinkedIn, press
• Shape commercial strategy alongside the CEO

What makes this hard

• Long sales cycles — sometimes 2+ years for new projects
• A technology most buyers have never heard of
• Every installation is custom — no off-the-shelf pitch
• You will meet CTOs, Food Safety / Quality directors, and production directors at global food giants
• ~100 travel days per year — Asia, Middle East, Africa priority
• Small team — no one carries you; everyone builds together

Who we're looking for

An experienced international B2B sales professional with a technical background — someone who has navigated complex, consultative sales in industrial or capital equipment environments and knows how to build trust with senior buyers over time and across cultures.

Experience

• Complex international direct sales — industrial or technical
• Track record in Asia, Middle East or Africa preferred
• Negotiation, contracts, certifications, risk management
• Degree in engineering, automation, chemistry or similar

Character

• Self-driven — you find the path, not just follow it
• Entrepreneurial and "positively impatient"
• Patient enough to see a 2-year deal through
• Grounded, unpretentious, a real team contributor
• Fluent English required; Swedish not essential

Interested?

Then apply now!
This assignment is handled exclusively by Based On People.
Reach out to one of our consultants for a confidential conversation.

Ulf Lindén Senior Partner · ulf.linden@basedonpeople.se

Per Jerndahl Senior Partner · per.jerndahl@basedonpeople.se